Three platforms, three very different ways of charging you. DoorDash is a delivery marketplace, Owner.com is a paid all‑in‑one subscription, and App2Food is a commission‑free first‑party platform. Here's what each one actually costs — and who ends up owning your customer.
| App2FoodCommission‑free platform | DoorDashDelivery marketplace | Owner.comPaid all‑in‑one platform | |
|---|---|---|---|
| Commission to you, per order | 0% | 15% / 25% / 30% on Marketplace delivery (Basic / Plus / Premier); 6% pickup Storefront orders are commission‑free, but processing fees apply. |
0% on the $499 Flat plan; 5% per order on the $249 Flex plan |
| Monthly software fee | $0 | $0 on Marketplace | $249–$499 / month |
| Setup / onboarding fee | $0 | $0 | ~$1,000 (typical) |
| Each extra location | Included | n/a (per‑order) | ~$299 / month |
| Customer‑facing fee | A small convenience fee at checkout Yes — we charge one too, and we say so. It funds the platform instead of a monthly bill. |
Service + delivery fees (often large), set by DoorDash | 5% order support fee on every direct order — added to the guest's bill on both plans |
| Who owns the customer & data | You — every name, email, and order | DoorDash, on Marketplace orders | You |
| Branded website + app | Included | Storefront on your site; app is DoorDash's | Included |
| Delivery | Your choice — your drivers or an integration | DoorDash's driver network | ~$7 flat per order via third‑party drivers |
| Contract | Month‑to‑month | No termination fee; change plans anytime | Month‑to‑month, no cancellation fee |
| See the price without a sales call? | Yes | Yes | Plans are published, but full quotes usually go through a demo |
Pricing and terms shown are current as of June 2026 and change often — please verify the latest figures directly with each provider before deciding. App2Food's own figures, including its customer convenience fee, are stated above. Full disclaimer at the bottom of the page.
No platform is right for everyone. Here's the honest version of when each makes sense — including ours.
Unmatched for putting you in front of new diners. But the 15–30% delivery commission is real, and on Marketplace those customers belong to DoorDash, not you. Best treated as a paid acquisition channel — not your main register.
A genuine commission‑free platform with a strong feature set. The cost shows up as the monthly subscription ($249–$499), a ~$1,000 setup, and a 5% fee added to your guest's bill. Worth it if you'll use the whole bundle and the customer fee doesn't cool off orders.
$0 monthly, $0 setup, 0% commission to you — funded by a small convenience fee the customer pays (we don't hide that). You keep the customer, the data, and a branded site and app. Best if you want first‑party ownership without a monthly bill hanging over it.
It's a phrase every platform uses, so it pays to ask where the money actually comes from. Owner.com's $499 plan is 0% commission to the restaurant — but it adds a 5% fee to your customer's order on top of the monthly subscription. App2Food also charges a small customer convenience fee; the difference is we don't layer a monthly fee or setup cost on top of it. So the real question between us and Owner.com isn't commission — it's the subscription. And the real question with DoorDash is the 15–30% commission plus who owns the customer afterward.
We'll run your real online sales through all three models — no sales pitch, just the math — and show you exactly what you'd keep with App2Food.
Get a free demoOr call 1‑800‑520‑9967